The data point here comes from Datassential‘s latest consumer survey conducted across all adult age groups in the U.S. This information was shared with us yesterday during the company’s session covering Health and the Food & Beverage Industry.
So what does sleep have to do with F&B in the retail consumer’s life?
A lot: because more people are taking on self-care health behaviors around the house, from the kitchen to the bathroom and, in this case, the bedroom.
Food, beverages, vitamins and supplements, and other consumables are also playing growing roles in patient-as-consumer life-flows and spending. “The bed” has emerged as a mainstream luxury good; if you watch television and take in ads, you’d swear there was a new enchanting bed-brand launched on a weekly basis.
These have been featured at the annual CES (aka the Consumer Electronics Show) for many years, which I most recently discussed here in Health Populi sharing insights from the 2024 CES on the home as health hub.
