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What’s Happening at Natural Products Expo West 2024

Hosted by New Hope Network/Informa Markets, Natural Products Expo West returns to the Anaheim Convention Center in Anaheim, CA from Mar. 12-16, 2024.

According to show organizers, attendance is expected to reach more than 70,000. The total buyer audience will make up an estimated 60 percent of the total.

The show promises dynamic education sessions, community-driven networking opportunities and unmissable events.

Buyer-Only Hours

New for the 2024 show, Expo West will feature “Buyer-Only” show floor hours on Wednesday, Mar. 13 from 12-1 pm. at the Anaheim Convention Center Level 3 & North Hall. This dedicated time has been created to provide a space for buyer-brand partnerships, organizers said.

A Sustainable Show

This year’s show will also feature a sustainability pilot program to reduce waste and emissions. The Zero-Waste Sampling Program will debut at the Fresh Ideas Organic Marketplace and aims to reduce emissions by replacing 10,000 single-used paper and plastic cups with reusable alternatives.

The Expo West Hotel Offsetting Sponsorship host hotels will also switch from plastic keycards to customized sustainably sourced wooden keycards. Other sustainable practices include the removal of more than 300,000 sq. ft. of carpet from the exhibit hall, prohibiting Styrofoam, digital signage and show directories printed on FSC-certified paper.

Show Events

The Grand Plaza will feature “Evenings on the Plaza,” a series of three concerts from Mar. 13-15. The featured musical guests are Celisse on Wednesday, The Dip on Thursday and Grace Potter on Friday. All the concerts will run from 6-8 p.m.

March 12

Tuesday educational sessions will focus on climate friendly topics. One session, titled ESG & Climate Action: Considerations for Companies of All Sizes, will be held 9-10 a.m. at the Marriott, Grand Ballroom E.

March 13

There will be a keynote titled “The State of Natural & Organic” which will highlight industry trends and consumer insights with a special focus on Gen Z shoppers and perspectives to empower business in 2024. It will be held from 8:30-10 a.m. at the Marriott, Marquis Ballroom Center.

The Fresh Ideas Organic Marketplace is a one-day innovative outdoor event that combines the lively appeal of a traditional farmers’ market with the business-building power of an industry trade show. There will be thousands of retailers and manufacturers at the showcase. It will be held from 11 a.m. to 1 p.m. at the Marriott, East Lot.

Vitamin Angels will be hosting a 30th Anniversary Celebration from 5:30-7:30 p.m. at the Anaheim Regional Transportation Intermodal Center. The title sponsor, Nordic Naturals, will donate $250 per attendee (up to $100,000) to help Vitamin Angels reach 1,000 women and children with vitamins and minerals and take steps towards reducing malnutrition around the world.

March 14

There will be a keynote with Chef Sean Sherman, a member of the Oglala Lakota tribe, which focuses on the revitalization and evolution of Indigenous food systems throughout North America. Sherman is the author of The Sioux Chef’s Indigenous Kitchen cookbook and the founder of Owamni, the first full-service Indigenous restaurant in Minnesota. He was named one of TIME’s 100 Most Influential People of 2023. It will be held from 9-10 a.m. at the Marriott, Marquis Ballroom Center.

Women In Nutraceuticals (WIN) will host a “Gender Equity in Nutraceuticals Networking Event” from 4-6 p.m. at the Arena Plaza on achieving economic and social equity to transform the global nutraceuticals industry. Supporting gender parity from the boardroom to the research lab benefits businesses, empowers women and benefits consumer health.

The 2024 Nexty Awards Ceremony and Celebration will feature a prom-inspired celebration of the future of the CPG with the 2024 Nexty Award winners and finalists. Buyers will be able to dance, offer corsages or boutonnieres and network with companies in an innovative and inspirational way. It will be held from 6-7:30 p.m. at the Marriott, Marquis Ballroom Center.

March 15

There will be a keynote with Jay Shetty, life coach, bestselling author and award-winning podcast host of On Purpose. Shetty will discuss new strategies for navigating today’s fast-paced digital world and double down on “purpose” throughout the innovation journey. It will be held from 9-10 a.m. at the Marriott, Marquis Ballroom Center.

There will be a screening and discussion of the new documentary film Common Ground, the sequel to Kiss the Ground from 4-6:30 p.m. at the Marriott, Grand Ballroom E. The film fuses journalistic exposé with deeply personal stories from the front lines of the food movement. The film focuses on a movement of farmers using regenerative agriculture to balance the climate, preserve health and stabilize America’s economy.

VRM Media will be exhibiting at Natural Products Expo West and celebrating its 30th anniversary. Visit us at Booth #3730.


Expo West is open to retailers, health practitioners, distributors, food service, suppliers, raw ingredient distributors, manufacturers, business services, investors and other guests.

Attendees will have the opportunity to establish an industry presence, expand domestic distribution, meet existing customers, generate leads, increase brand awareness and introduce new products, according to show organizers.

To register for Natural Products Expo West visit this link. For more information and show updates, visit

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