For more than 53 years, the non-profit organization SENPA, Inc. has produced the independent natural products trade show, SOHO Expo, the first weekend in December in Orlando, FL. This popular networking event has had continuous industry support throughout the years and continues to be a go-to event for supply exhibitors who want to showcase new products and their companies to our independent retailers across the country and beyond.
This year and moving forward, SOHO Expo will shift the paradigm to new dates with the 2024 show being held Sept. 12-15, at the Gaylord Palms Resort and Convention Center. By changing the timing of our event, we believe it will present a new dynamic for all SOHO Expo attendees. Our retail attendees say this allows a year-end planning and buying opportunity, not to mention the education and networking.
Our core attendees are the independent retailers and companies who support those retailers; the nucleus of how this industry was founded, grew and are successful businesses today. This is who SENPA represents. You can be sure to see our seasoned retail veterans and the engaging Emerging Leaders in Natural at SOHO Expo.
A little about The Emerging Leaders in Natural—they are a strong group of leaders who believe in the natural products industry, know the steps that brought us here, and will build the foundation to move our industry forward for years to come. This group has independent retailers, educators, brokers and manufacturers as members, and I encourage you to reach out and chat with any one of the 20-plus representatives. They are a fascinating group and will most likely all be at SOHO Expo.
Look out for our next article in Vitamin Retailer magazine where we will feature SENPA President Renee Southard who will share her insights of working a trade show floor!
The SENPA Board of Directors and SENPA Staff look forward to seeing you at SOHO Expo, Sept. 12-15, 2024, at the Gaylord Palms.
Debra Short, Executive Director, SENPA, Inc., www.SENPA.org
